"How much does a website cost?" is almost always the first question business owners ask when they're ready to take their online presence seriously. And the honest answer is: it depends. But that's not enough to make a decision. You need to know what it depends on, what realistic price ranges look like in Spain in 2026, and what red flags tell you a quote is too cheap, too expensive, or just right for what you need.
This is not a list of made-up numbers. It's a grounded look at the Spanish web design market — the ranges we work with daily in Alicante and across the country — with enough context to help you evaluate any quote you receive.
The factors that determine how much a website costs
Website pricing is not arbitrary. It comes down to a set of variables that, combined, define the final cost. Understanding them is the first step to making sense of any budget.
Type of website
The nature of the project is the single biggest cost driver. A five-page corporate site is a fundamentally different undertaking from a 500-product online store or a booking platform with real-time availability.
- —Corporate website: Presents your business, services and contact information. The most common type for SMEs and self-employed professionals.
- —Landing page: A single-purpose page designed to convert visitors into leads or customers. Can be simpler than a full site, but effectiveness depends on careful, conversion-focused design.
- —E-commerce store: Selling products directly online. Involves catalogue management, payments, shipping logic, returns and much more.
- —Custom web application: Booking systems, membership platforms, marketplaces, CRM integrations. Costs scale sharply with functionality complexity.
Technology
The underlying technology has a major impact on both the initial build cost and long-term maintenance expenses.
WordPress remains the most widely used platform in Spain. It has a low barrier to entry, a vast ecosystem of themes and plugins, and a large pool of developers. However, a poorly configured WordPress site is slow, a frequent attack target, and can become a maintenance headache. Used well, it's a solid choice for many businesses.
Modern frameworks like Next.js or Astro produce significantly faster, more secure and more technically robust sites. They're the option we recommend at Corexia when SEO performance is a priority or when traffic volumes are high. The upfront cost is higher, but the long-term return — in speed, rankings and lower maintenance — typically justifies it.
Shopify is the leading platform for mid-to-large online stores. It handles much of the infrastructure for you, but comes with monthly subscription fees and transaction costs on top of the build investment.
Wix, Squarespace or similar platforms have free or very low-cost plans and let you build a site without technical knowledge. They're a viable starting point for very small businesses or early-stage ventures, but come with meaningful limitations in SEO control, customisation and scalability.
Who builds it
The same project can cost three times more or three times less depending on who delivers it:
- —DIY platforms (Wix, Squarespace): Near-zero upfront cost, but you invest your own time, and the result usually shows.
- —Junior freelancer: Lower prices, but sometimes limited experience in SEO, performance or accessibility. The risk is a site that underperforms technically.
- —Senior freelancer or specialist: Mid-range pricing, high technical quality. A good option if you know exactly what you need and can manage the relationship directly.
- —Small or boutique agency (like Corexia): Slightly higher than a freelancer, but with a full team covering design, development, SEO and content. More structure and accountability.
- —Large agency or consultancy: High prices and formalised processes. Makes sense for enterprise clients, not for most SMEs.
Design and customisation level
A site built on a purchased theme can cost a tenth of what a fully bespoke design costs. Both options have their place, but the difference in visual impact and brand differentiation is significant. Custom design means brand work (colours, typography, tone of voice), unique interface design and usability testing — a real investment, but one that fundamentally changes how clients perceive your business.
Required integrations
Every integration adds to the budget. Online booking, payment gateways, CRM connections, live chat, automatic invoicing, synchronisation with management software — all require custom development or configuration of third-party solutions.
Real price ranges in Spain in 2026
This table summarises the ranges you'll encounter in the Spanish market. They're indicative, but grounded in reality.
| Website type | Technology | Price range | What's typically included |
|---|---|---|---|
| DIY basic site | Wix / Squarespace | €0 – €600/year | Template, included domain, basic support. No real SEO. |
| Corporate WordPress site | WordPress + premium theme | €800 – €2,000 | Template-based design, 5-8 pages, basic SEO, contact form. |
| Professional custom WordPress | Custom WordPress | €2,000 – €4,500 | Own design, technical SEO, speed optimisation, basic integration. |
| High-performance modern site | Next.js / Astro | €3,000 – €8,000 | Bespoke design, top performance, advanced SEO, scalable architecture. |
| Basic online store | WooCommerce | €1,500 – €4,000 | Catalogue, cart, payment gateway, order management. |
| Mid-tier online store | Custom Shopify | €3,000 – €10,000 | Bespoke design, marketing integrations, basic automations. |
| Advanced online store | Shopify Plus / custom | €8,000 – €25,000+ | Multi-warehouse, ERP integration, advanced personalisation. |
| Custom web application | React / Node / etc. | €10,000 – €50,000+ | Complex features, database, authentication, admin panel. |
On top of these figures, factor in recurring costs: domain registration (€10–20/year), hosting (€50–300/year depending on the project), maintenance and updates (from €50/month), and SSL certificate (usually included in decent hosting).
What every professional website should always include
Regardless of how much you pay, there's a baseline set of elements any professional website should include. If a quote doesn't mention these, ask about them specifically.
Basic technical SEO: Configurable meta titles and descriptions, clean URL structure, XML sitemap, robots.txt file, canonical tags. These aren't optional if you want Google to find you.
Responsive design: The site must work perfectly on mobile, tablet and desktop. In Spain in 2026, over 65% of web traffic comes from mobile devices.
Acceptable loading speed: Above 3 seconds on mobile you're losing users and ranking positions. A professional site should score above 70 on Google PageSpeed Insights for mobile.
SSL certificate: The padlock in the browser bar. It's free with Let's Encrypt and any decent host includes it. A site without HTTPS is an immediate red flag.
Working contact form: It sounds basic, but the number of sites with forms that fail to send, or that send to an email address no one checks, is striking.
Analytics configured: Google Analytics or an alternative like Plausible should be installed and working from day one. If you don't measure, you can't improve.
GDPR-compliant privacy policy and cookie notice: Mandatory by law in Spain. Includes a correct cookie banner and an up-to-date privacy policy.
Why cheap websites end up being expensive
Choosing the cheapest option has a certain short-term logic: minimise the upfront spend. The problem is that this initial saving tends to generate far greater costs down the line.
Speed and SEO: A slow site doesn't just frustrate users — Google actively ranks it below faster competitors. If you drop two positions in Google due to a slow site, the cost in lost customers quickly eclipses any saving on development.
Security: Poorly configured WordPress installations are the primary target of automated attacks on the web. A hacked site can mean compromised customer data, Google marking you as unsafe (stopping all organic traffic), and recovery costs that often exceed what it would have cost to do it right initially.
Design that doesn't convert: A site that doesn't inspire confidence — generic stock photos, templated layouts, vague copy — simply doesn't convert visitors into customers. You can have all the traffic in the world and still receive no enquiries.
Platform lock-in: Some cheap websites are built with proprietary tools tied to the provider. If you want to switch — because the service deteriorates, prices rise or the provider shuts down — you lose everything and start from scratch.
A client in Valencia came to us with a site built for €400 that took 9 seconds to load on mobile, had three incompatible security plugins installed simultaneously, and hadn't been updated in three years. The migration and redesign cost more than building it properly from the start would have.
How much do agencies charge in Alicante vs. Madrid?
The Spanish market is not uniform. Prices vary by city, and there are structural reasons for it.
In Madrid and Barcelona, agency operating costs are higher — rent, salaries, overhead. A professional corporate website project that might cost €6,000–8,000 at a Madrid agency can often be found for €3,000–5,000 in Alicante or Valencia at equivalent or higher quality.
This doesn't mean a Madrid agency is better than one in Alicante. It means structural costs flow through to pricing. A small agency in Alicante or Valencia can have the same technical level as a large one in Madrid, with less overhead.
What does matter, regardless of city, is demonstrated experience on projects similar to yours, the ability to explain technical decisions in plain language, and a clear working process from the outset — who does what, by when, and what happens if something doesn't work as expected.
For context from the UK or broader EU: in the UK, the same corporate site built by a London agency would typically cost £5,000–12,000. Germany and France show similar pricing to the higher end of the Spanish range. Spain, particularly outside Madrid and Barcelona, generally offers competitive pricing relative to output quality.
At Corexia, we work primarily with businesses in Alicante, Valencia and across Spain remotely. Being based in Alicante allows us to offer competitive pricing without compromising on technical or design quality.
Questions to ask before you hire
Receiving a web design quote and accepting it without asking questions is like signing a contract without reading it. These are the questions you should always ask:
Who designs and who develops? Some providers subcontract development to third parties without disclosing it. That's not necessarily a problem, but you should know.
Is the design custom or based on a purchased template? Both are valid, but the price should reflect it. A €60 template sold as bespoke design is misleading.
What happens with the domain and hosting when the project ends? The domain must always be registered in your name, not the provider's. If the provider holds the domain and the relationship sours, you could lose access to your own site.
How long will the project take? A project without concrete dates is a project that can drag on indefinitely.
What's included in the price and what generates additional costs? The infamous "extras" that appear mid-project can double the initial budget. Everything should be agreed in writing before work begins.
What training is included? Once the site is delivered, can you update it yourself? Is there a training session included? What does it cost to change a text or add an image later?
Can I see examples of similar sites you've built? References are the best guarantee. Ask for URLs of projects similar to yours, then check their speed in PageSpeed Insights, how they look on mobile, and how they rank on Google.
What does Corexia actually charge? Significantly less than the market average
The price ranges in the table above reflect what the general market charges in Spain. Corexia's pricing is considerably lower — roughly a third of what most Spanish agencies will quote — at the same technical quality.
Why can we charge less? Because we're software engineers working directly with you: no account managers, no middle layers, no large agency overhead. You don't pay for our prime-location office or a sales team. You pay for the actual work.
These are our approximate price ranges:
| Project type | Market price | Corexia price |
|---|---|---|
| Professional corporate site (Next.js) | €3,000 – €8,000 | from €1,000 – €2,500 |
| Basic online store | €1,500 – €4,000 | from €500 – €1,300 |
| Conversion landing page | €1,000 – €3,000 | from €350 – €900 |
| Local SEO setup + first months | €800 – €2,500 | from €300 – €800 |
What doesn't change compared to any market agency: the technology (Next.js, TypeScript, Vercel), the process (design, development, technical SEO from day one), and ongoing support. What does change is that you have direct access to the people actually doing the work.
If you're comparing quotes and ours seems too low to be credible, reach out and we'll walk you through exactly what you're getting for each euro.
What Corexia recommends for your situation
There is no perfect website for every business. There is the right website for your business at this point in time.
If you're just starting out with a limited budget, a landing page or a basic corporate site with Corexia can cost far less than you expect — and be live within weeks, not months.
If you've been trading for a while and your current site isn't generating clients, a professional Next.js site with technical SEO built in from the start is probably the best investment you can make this year. The return in new customers typically pays for the investment within a few months.
If you have an online store or need specific functionality, the budget increases, but so does the revenue potential. A well-built store can generate income around the clock with minimal manual intervention.
If you're unsure what you need, Corexia offers free initial consultations to understand your situation and recommend the right solution for your business and budget — no commitment, no jargon.
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