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Pilar Romero
Beauty · San Vicente del Raspeig (Alicante)

Ongoing case

Pilar Romero: the website two agencies never delivered

She'd tried twice before and was left without a website both times. We started from zero with a brand-new domain, and in 3 months she was already on page one of Google. Now we're building her brand so she can stop depending on third parties.

pilar-romero.com
01

Page 1 in 3 months

02

Average position 6-7

03

Brand-new domain from zero

Where we started

Where things stood

Pilar was already working with clients through Treatwell, the beauty-booking platform. It worked for her, but it came with a dependency: the clients belonged to the platform, not to her, and she wanted something of her own to grow her brand.

The problem was she'd already tried. Twice she commissioned a website from someone else, and twice she was left without one: it never got delivered. So she showed up wary, and with good reason.

What we did

What we built with her

We started with what never happened the other times: sitting down with her to properly define her services and what she wanted to achieve. From there, we built.

The website, from zero

New domain, new website, built entirely from scratch. A brand-new domain is the hardest thing to rank — Google doesn't know it from anywhere — so it had to be done right from the start.

Local beauty SEO

We optimized the site for searches in her sector and her area, so people in San Vicente and nearby find her on Google.

A long-term strategy

We didn't stop at delivery. She keeps her Treatwell bookings while we build her website and bring her traffic, with the goal of her brand carrying its own weight and no longer depending only on the platform.

The result, on screen

New, her own, and already ranking on Google

This is how her website turned out: her own identity, clear, and already climbing positions in its first quarter online.

Pilar Romero website on desktop
Pilar Romero website on mobile
The result

How it's going

01

On page one of Google in 3 months

Starting from a brand-new domain, which is the hardest part. Today it hovers around position 6-7 for searches in her sector.

02

A brand starting to stand on its own

Every month her website attracts more of its own visits, not borrowed from a platform.

03

A plan for the first year

We keep working on her authority and adding relevant content for her sector so she keeps climbing.

This case is still open, and that's exactly the good part: we didn't build a website and disappear. We're building her brand with her, month by month.

Have you been let down before?

If you were left without a website once, or you depend on a platform and want something of your own, tell us. The first consultation is free.