Live since December 2024
Torrevieja Transfer: more bookings, less ad spend
He'd had enough of paying for ads and an agency that wouldn't pick up the phone. We redesigned his website, his campaigns and his local presence until we cut cost per click by 25% and sent his reviews soaring.
torrevieja-transfer.taxi–25% cost per click
+50 reviews in 2 months
More direct bookings
Where things stood
Torrevieja Transfer came to us with two problems. The first: he was burnt out — he'd come from an agency that barely answered him, and when you're paying for a service, being ignored wears you down. The second was money: he was spending on Google Ads, but every click cost him too much and he depended too heavily on those ads to get customers.
What he wanted was clear: spend less on advertising and start bringing in customers through SEO, without depending on the till only ringing when the ads were switched on.
What we worked on with him
We met several times until the plan was clear. And we decided the best way to improve SEO was to redesign the landing page completely.
Website redesign
We rebuilt it entirely to improve on-page SEO and, at the same time, get it ready to convert better: so that whoever landed on it ended up booking. A faster, better-built site also lowers ad costs, so this change pushed both things forward at once.
Google Ads campaigns
We restructured his campaigns: we optimized the keywords and fine-tuned everything based on conversion metrics, so every euro worked harder.
Local ranking
We tuned up his Google Business Profile and encouraged his customers to leave reviews, which is what Google looks at to place you in local search and on the map.
Fast, clear and ready to book
This is how his website turned out: it loads fast, makes sense at a glance, and works just as well on mobile as on desktop.
How it went
Cost per click: from €1 to €0.75
25% less for every person who reaches his site. Same budget, more people reaching him.
From 70 to 120 reviews in under 2 months
And climbing. More reviews mean better local ranking and more trust for anyone still deciding.
More direct bookings
A site built to convert means more visits turn into bookings.
And the most important part: he stopped feeling abandoned. With us, he always talks to the person doing the work, and we keep checking in every month on how things are going to keep improving.
Does your business look like this?
If you're spending too much on ads or your website isn't converting, tell us. We'll tell you what can be done. The first consultation is free.